I hate jewelry commercials. They're designed to make the man feel obligated to buy the woman shiny objects to prove he loves her. You want to prove you love me? Let me sleep in on a Saturday while you take my car out to get detailed, the oil changed and then wake me up with a steaming cup of joe. That's love.
Anyway, I just saw a commercial for Kay Jewelers and the guy gives the girl one of those jewelry boxes with the spinning ballerina - you all know you had one, don't look at me like that. Anyway, she sighs "ooh, I had one just like this when I was a girl."
He goes on to inform her that he knows, because that is the very same childhood jewelry box, he got it from her mom* and she should look further. She does and finds that ridiculous black box which contains a (very pretty, actually) diamond ring.
"Oooh, Fred"**, she sighs.
Rings and necklaces and narrative ensue. They go back to guy and girl, jewelry box in the foreground. She looks at the twirling ballerina and coos, "I know just how she feels." Commence jingle.
She knows just how the ballerina feels? Starving, living off nicotine and criticism and in constant pain? Wow....romantic.
Yeah, keep the diamonds. You'll find my car keys on the hook by the door.
*Ok, that's kind of sweet, I'll give them that.
**Fred, Joe, Bob...does it matter what the boy's name is in diamond advertising?
2 comments:
Throwing us a bone, are you? ABOUT TIME.
when the chick said she ha the same jewelry box as a child, i wish the guy had said, "yep, so did i!"
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